NEG AUDIENCES & DATA We Own the End-to-End Fan Journey
At the core of the NEG ecosystem is NEG-ID, our AI-powered identity engine that transforms fragmented fan interactions into unified, consented profiles. We enable clubs and leagues to create dynamic audience segments based on real behavior—purchase history, geolocation, match attendance, and more. These audiences can then be exported to major ad platforms like Meta and Google DV360, or used for direct sponsor targeting, campaign personalization, and CRM automation.
NEG AUDIENCES
OUR Solutions
01
NEG-ID
Our fan identity engine – resolving fragmented data into unified fan profiles with consent tracking and behavioral history.
02
Audience Segmentation
Filter and group fans by attributes like location, spend, engagement, or preferences to personalize outreach and campaigns.
03
Audience Monetization
Export custom fan segments to advertising platforms like Meta and Google DV360 or license them to brand partners.
In the recent past we have worked with a diverse range of companies, leagues and Federation.
