From Fans to Users
Unlock the full value of your audience with a unified digital ecosystem—built to engage, identify, and monetize at scale.
NEG SPORTS From Fans to Users.
NEG Sports is uniquely positioned to bridge the digital gap in Latin America, leveraging over 25 years of combined sports industry experience to deliver deep insights and proven strategies that drive sport development, fan engagement, and revenue growth.
We understand the nuances of fan behavior and sports marketing, uniquely positioning us to drive transformative fan engagement and unlock significant revenue opportunities.
+50
Rights adquisitions deals in 2024
6.700
Sports Events in LATAM
25+
Experience years combined
NEG Sports
Featured Services
Digital Infrastructure
NEG Sports provides the foundational tools for building a connected, branded digital presence. Through Activa, our fan management platform and CMS, clubs and leagues can launch official websites, mobile apps, and OTT experiences tailored to their audiences. With Single Sign-On (SSO), fans can access all digital properties—including ticketing, content, and in-stadium Wi-Fi—using one secure login.
Fan Engagement
We turn fan attention into fan action. Our suite of engagement tools includes fantasy games, predictors, loyalty programs, trivia, and live widgets—all designed to drive participation, increase session time, and boost retention. These experiences aren’t just entertaining—they’re data-rich, feeding behavioral insights directly into the NEG-ID graph.
Audience & Data
At the core of the NEG ecosystem is NEG-ID, our AI-powered identity engine that transforms fragmented fan interactions into unified, consented profiles. We enable clubs and leagues to create dynamic audience segments based on real behavior—purchase history, geolocation, match attendance, and more. These audiences can then be exported to major ad platforms like Meta and Google DV360, or used for direct sponsor targeting, campaign personalization, and CRM automation.
Streaming & Match Day Technology
NEG Sports helps clubs elevate match day—on the field, in the stadium, and on every screen. We offer end-to-end OTT platform development, automated camera systems, and real-time highlight generation that give clubs complete control over their broadcast footprint. For technical teams, we provide tracking systems, coaching tools, and VAR support to modernize operations. And with augmented reality overlays and interactive experiences, we enable a new layer of fan engagement and sponsor visibility during live events. It’s all designed to make every matchday smarter, more immersive, and more valuable.
In the recent past we have worked with a diverse range of companies, leagues and Federation.
